The Internet has altered many aspects of modern life, including the name of the Kia Ceed. The third-generation version of the five-door hatchback for sale in dealers arrived in 2018, but what it didn’t have was an apostrophe in its name. Kia decided to review the name and make it easier for prospective customers to type when they search for the car online. But the change from Cee’d to Ceed was needed, as the car faces some of the most daunting competition in the automotive world – the Volkswagen Golf, Ford Focus and Vauxhall Astra, to name but three – so it’s no surprise that the firm has gone to great lengths to help the Ceed stand out.
As well as the new name, the Ceed is becoming a four-strong family of models. So now there’s a five-door hatchback and Ceed Sportswagon estate, whilethe ProCeed shooting brake is a sporty GT-type estate. In addition the Xceed crossover will arrive in late 2019.
At launch there are seven models to choose from. Slightly confusingly, the range kicks off with the Ceed 2, 3 and Blue Edition. Then there are three ‘GT’ badged Ceeds: GT-Line, GT-Line S, and the top of the range Ceed GT. To mark the car’s launch, a generously specced Ceed First Edition was also offered, with a price similar to the GT-Line S model.
The engine line-up gives buyers a choice of 1.0, 1.4 and 1.6 litre turbocharged petrols – the latter being the high performance model of the range so far, the Ceed GT with 201bhp – and a 1.6 diesel in 114bhp and 124bhp states of tune. All cars are built on Kia’s new K2 platform, and are all front-wheel drive. A six-speed manual is standard, with a seven-speed DCT dual-clutch gearbox available with the 1.4 petrol and lower-powered diesel.
The Ceed is one of Kia’s biggest-selling models in Europe, and as a result, Kia says it’s designed, engineered and built for in Europe for European tastes. Alongside the VW Golf, Ford Focus and Vauxhall Astra, the Ceed’s rivals include the Hyundai i30, which uses a differently tuned version of the same engines, gearboxes and platform, the Honda Civic, SEAT Leon and Peugeot 308.